Powerbroker Public Relations (aka Katja Zimmer Public Relations) is a boutique PR agency based in Frankfurt/ Main, Germany, specialising in the industry areas tourism (core competence), technology, lifestyle, and sports. We take care of every issue concerning your company image in public. We consider it as important, to not only generate a positive reception of your company, product or services in public, but to also generate economic success. Our objective: To increase your image AND your turnover.

Powerbroker Public Relations was founded in 2006 and is continually and healthily expanding. The agency was able to double it's turnover in the second year. In the 3rd year in business the agency achieved a further increase in turnover of 50 %. Powerbroker Public Relations today is a stable PR agency with 4 permanent staff and 7 freelancers.

Portfolio:

Development of integrated or modular brand building concepts and communication mixes for all media channels (print, online, TV, radio) including
o Classic press activities with press releases, press mailings, generation of articles in target group-segmented media, product placements, media relations, media cooperations,
o 3rd party endorsement & testimonials (testimonials are statements from a public figure, or from a private citizen, extolling the virtue of some product or services)
o promotion campaigns
o Organisation of fairs & exhibitions
o Organisation of roadshows, events, congresses and press conferences
o Digital communication: online marketing/ new media & visual marketing: presence of our clients in the following areas:
o Blogs, forums
o Wikis
o Foto and video platforms
o Social networks
o Viral marketing (distribution of PR content, e. g. videos/ clips, emails with jokes and powerpoint presentations, raffles, games & gimmicks, in social networks, via emails, weblogs, collection of signatures, tell-a-friend-function, a. s. o. with snowball effect).
o Social bookmarking platforms
o Filesharing platforms and peer-to-peer networks forums
o Virtual worlds (e. g. Second Life)
o SEO/ SEM marketing (Search engine optimisation for increase of traffic and turnover, Google Adwords, search engine marketing)
o Organisation of sponsoring projects
o Creation & production of marketing and corporate publications, e. g. flyers, brochures, catalogues and internet presence
o If required creation and implementation of advertising campaigns, TV & radio spots.

Areas of expertise:

o Marketing/ Product Communications
o Corporate Communications/ Reputation Management
o Legal Communications (communication for legal issues and court cases)
o Social Responsibility (communication/ projects for social responsibility, e. g. charity projects)
o Internal Communications (identity building, employee communication)
o Change Management (communications for change in companies, modernisation, strategic change, Mergers&Acquisitions)
o Crisis Communications
o Public Affairs (political communication)